A strong social media post isn’t about luck; it’s about strategy.
Whether you’re looking to engage, inform, or sell, a solid process ensures your content hits the mark (almost) every time.
Here’s my go-to framework for creating posts that actually work.
1. Define the purpose: why are you posting?
Every post needs a goal.
Are you raising brand awareness, driving engagement, generating leads, or promoting a product?
Defining your purpose upfront will guide your messaging and call to action.
2. Define the message: what do you want to say?
Clarity is key.
Whether it’s a short tip, a product announcement, or a call for engagement, your message should be clear, compelling, and easy to digest.
Keep it concise and focus on one main idea per post.
3. Keep the target audience in mind: who are you speaking to?
Your audience dictates your tone, visuals, and content style.
Are you talking to busy professionals, Gen Z trendsetters, or eco-conscious consumers?
Speak their language, address their pain points, and create content they’ll actually care about.
4. Choose the right channels: where will you post?
Different platforms, different rules.
Instagram loves visuals, LinkedIn prefers professional insights, and TikTok is all about trends and entertainment (or edutainment).
Pick the channels where your audience is most active and adapt your content accordingly.
5. Research the best posting time: when should you post?
Timing matters.
Each platform has optimal posting windows based on when users are most active.
Check your analytics, test different times, and refine your schedule to maximize reach and engagement.
(In PostProval, it is calculated for you ;-))
6. Keep the desired results in mind: how will you measure success?
Are you aiming for likes, shares, website clicks, or conversions?
Define your key performance indicators (KPIs) before hitting ‘publish’ so you can track success and tweak your strategy based on what works.
By following these six steps, you’ll craft social media posts that aren’t just thrown into the void but actually connect, engage, and drive results.
Good luck!
