Matt Navarra came to the annual event of Flemish Community Managers in Belgium. And I was there to listen to him.
For those who don’t know Matt, he is one of Europe’s most well-known and in-demand social media consultants.
Maybe you are subscribed to his newsletter ‘Geekout‘?
Here’s what he had to say:
- Social media is shifting from public feeds to private groups and DMs – and that is hard for marketers to measure
- TikTok goes full e-commerce
- 50% of time on Instagram is spent on reels
- Always have an exit strategy (he mentioned ‘X’, but also the possible TikTok ban)
- WhatsApp is no longer a messaging app, but a social media network
- There is a lot of enshittification on social media, but “Good content will always surface“
What do you thing about this?
