PostProval social media scheduling

Matt Navarra on social media today and in the future

Matt Navarra came to the annual event of Flemish Community Managers in Belgium. And I was there to listen to him.

For those who don’t know Matt, he is one of Europe’s most well-known and in-demand social media consultants.

Maybe you are subscribed to his newsletter ‘Geekout‘?

Here’s what he had to say:

  • Social media is shifting from public feeds to private groups and DMs – and that is hard for marketers to measure
  • TikTok goes full e-commerce
  • 50% of time on Instagram is spent on reels
  • Always have an exit strategy (he mentioned ‘X’, but also the possible TikTok ban)
  • WhatsApp is no longer a messaging app, but a social media network
  • There is a lot of enshittification on social media, but “Good content will always surface

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