Instagram’s category feature helps users understand what your profile is about before they even scroll through your posts.
Choosing the right category can boost visibility, improve engagement, and even attract the right audience.
But with so many options available, how do you pick the best one?
Let’s break it down.
Why your Instagram category matters
When people land on your profile, they want to quickly understand what you offer.
Your category:
- helps Instagram recommend your profile to relevant users.
- improves searchability within the app.
- makes your brand or personal brand look more professional.
Picking the wrong category might confuse potential followers or limit your reach, so getting it right is important.
Categories for businesses & brands
If you’re running a business on Instagram, you want your category to reflect your industry.
Here are some top choices:
- Retail & Shopping: Great for e-commerce brands
- Health & Beauty: Ideal for skincare, wellness, or fitness businesses
- Food & Beverage: Restaurants, cafes, and food bloggers fit well here
- Photography & Art: A solid choice for creative professionals
- Education & Coaching: For consultants, online courses, and personal development brands
Categories for creators & influencers
Content creators need a category that matches their niche.
Some popular choices include:
- Public Figure: A broad option for influencers and personal brands
- Blogger: Perfect for those who share lifestyle content
- Musician/Band: If you create and promote music
- Artist: For digital illustrators, painters, and creatives
- Entrepreneur: If you’re a solo business owner sharing insights and motivation
How to change your Instagram category
Changing your category is simple:
1. Go to your profile and tap “Edit Profile.”
2. Scroll down to “Category” under the Business/Public profile section.
3. Search for the category that fits you best and select it.
4. Save your changes, and it will appear under your name on your profile.
Final thoughts
Choosing the right Instagram category is a small but powerful step toward making your profile stand out.
Whether you’re a business or a creator, picking a category that aligns with your content ensures you attract the right audience and grow your presence effectively.
Also figuring out which type of Instagram account you should choose? We will help you decide 🙂
