Digital marketing is always changing. But there’s one golden rule stands out: repetition.
This principle, heavily utilized in TV commercials, will be a game-changer for your social media strategy.
TV commercials aren’t original
When it comes to content, originality is important, but repetition is essential.
You have to think of your content as a campaign, much like TV commercials.
Have you ever noticed that you rarely see a TV commercial just once? Right.
Here’s why:
- Only a small portion of the audience catches it the first time: Repeating your content ensures that more of your audience sees your message.
- Multiple touchpoints build trust and nurture prospects: It takes several interactions for potential customers to recognize and trust your brand.
- Constant visibility keeps your brand top of mind: Regular exposure ensures your brand remains in the audience’s memory.
The reality of your social posts
Understanding the dynamics of social media is crucial.
Here’s a snapshot of what you’re up against:
- Limited reach: Only 2-10% of your audience is likely to see your content.
- Low immediate conversion: Approximately 3% of potential buyers are ready to act immediately.
- Nurturing the majority: The remaining 97% of your audience needs time, consistency, and nurturing before they are ready to engage or purchase.
The solution? Repetition.
Repetition ensures that your content resonates and sticks with your audience. Consistent messaging over time builds familiarity and trust, essential components for successful marketing.
That’s why it’s not just OK to repost your best social media posts. It just has to be part of your social strategy.
So, let’s make a pact.
Repeat after me:
I will not post a piece of content just once.
I will not post a piece of content just once.
I will not post a piece of content just once.
I will not post a piece of content just once.
I will not post a piece of content just once.
I will not post a piece of content just once.
I will not post a piece of content just once.
You get it, right? 😅
Embrace the power of repetition, and watch your social media presence grow.
