Here are 10 types of posts that consistently drive engagement:
1. Lists
You see these all the time, and there’s a reason for it: they work!
Whether short or long, lists are easy to digest and give your audience multiple points to connect with.
Plus, they keep people scrolling for more.
2. Comparisons
People love comparing things – it’s relatable!
Instead of just saying “Great content gets engagement,” try, “Average content gets ignored. Great content sparks conversation.”
Simple comparisons add more depth and invite engagement.
3. Controversy (with caution!)
There’s no faster way to spark engagement than by sharing a bold opinion.
But proceed carefully; being authentic and thoughtful is key.
Controversial posts stir conversation, but make sure it aligns with your brand voice.
4. Personal Stories
People love stories, especially those that show the human side of your brand.
Whether it’s a behind-the-scenes moment or a lesson you’ve learned, storytelling helps build a stronger connection with your audience.
5. Explainers
People are naturally curious.
Break down interesting or complex topics and share insights, whether it’s lessons from a successful campaign, industry history, or trends.
This kind of content builds trust and keeps your audience informed.
6. Recommendations
You’ve done the hard work – share your knowledge!
Recommend tools, apps, or strategies that have worked for you.
Audiences appreciate value-packed recommendations, especially when they help solve a problem they’re facing.
7. Inspiration
Inspiring content will always resonate.
Whether it’s motivational quotes, success stories, or positive affirmations, people respond to content that lifts their spirits.
Just remember to mix it up so your content remains fresh and relatable.
8. Transformation Stories
Everyone loves a good transformation!
Whether it’s a brand case study, before-and-after of your results, or personal growth, transformation stories make your audience feel motivated to take action in their own lives.
9. Humor
Who doesn’t love a good laugh?
Memes, playful posts, and lighthearted content are great for breaking the ice and encouraging engagement.
Just be sure it’s in line with your brand’s voice and appropriate for your audience.
10. How-To Guides
People are always looking to learn something new, and how-to posts deliver that value.
Whether it’s “How to Build a Social Media Calendar” or “How to Increase Your Engagement by 50%,” these posts are practical and always in demand.
Tip: Try mixing up these types of content to keep your social media fresh and engaging for your audience!
Need more inspiration? Here are some extra tips for engaging social media posts.
