Do you ever feel like you’re spending more time managing your social media than actually posting? Many brands struggle to keep up with all their accounts. In fact, a lot of marketers admit that they struggle to keep up with the demand of managing their brand’s presence on social media sites.
If you find yourself in the same boat as so many other brands, it might be time to consider using a social media management tool. These software solutions can reduce the time spent on social media and help you monitor brand reputation, mentions, and keywords as well as post content more efficiently.
What is a social media management tool?
Social media management tools are software solutions designed to help brands manage their social media accounts.
These tools can automate and streamline various social media processes, allowing you to spend less time on social media and more time engaging with your audience.
Social media management tools can help you with almost all aspects of social media, including publishing content, monitoring brand mentions, engaging with followers, analyzing data, and scheduling posts.
Some of these tools are more robust than others, allowing you to truly automate your social media activities across multiple platforms.
Why use a social media management tool?
There are a few benefits to using a social media management tool, including:
- Less time spent on social media
- More time spent engaging with your audience
- A more efficient workflow
- Increased visibility of social media accounts
- Improved brand consistency
- Improved brand perception
- Reduced risk of social media account deletion
3 important factors to consider when selecting a SMM tool
Before you jump into selecting the right social media management tool for your needs, there are a few things you should consider. Here are three important factors to keep in mind:
- Social media platforms
- Pricing plan
- Features and functionality
- Integration with other tools
The 5 best SMM tools out there
There are many great social media management tools out there. You’ll have to choose one that best suits your needs and budget.
Here are five of the best social media management tools:
- Kontentino (14-day trial – $53/m)
- PostProval (30-day free trial – $20/m)
- Sprout Social (30-day trial – $89/m)
- Hootsuite (30-day trial – €49/m)
- Socialpilot (14-day trial – $25,50/m)
Conclusion
Social media management tools can be extremely beneficial. When selecting a social media management tool, it’s important to evaluate each tool based on its features and functionality, as well as the social media platforms it supports. And of course your budget.
Keep these tips in mind when shopping for a social media management tool. Doing so will allow you to select the right software solution for your needs.
