As a social media manager, your ability to plan and schedule content can make all the difference.
When it comes to Pinterest (a visual discovery and bookmarking tool that helps users find ideas for their projects and interests) scheduling Pins can be a game-changer.
Why Pinterest?
Pinterest functions as both a social media platform and a visual search engine, making it a powerful tool for boosting both brand visibility and SEO.
By using keywords in Pin descriptions, titles and images, you can improve search engine rankings and drive organic traffic to your website.
Pinterest’s highly visual nature increases brand visibility and engagement, allowing you to showcase your products and services in an engaging way.
Moreover, the platform’s sharing and repinning features increase reach as users share content with their own networks, further expanding a brand’s audience and potential customer base.
Overall, Pinterest is invaluable if you’re looking to optimise SEO and increase visibility.
Why schedule pins?
Scheduling Pins on Pinterest helps streamline your workflow, save time, and maximize the impact of your Pinterest marketing efforts.
Consistent posting
Regular posting ensures that your content stays relevant and visible to your audience. It helps you maintain a consistent online presence without the need to manually post every day.
Optimal timing
Scheduling allows you to post Pins at the times when your audience is most active, even if it’s outside your working hours.
Efficient workflows
By planning and scheduling pins in batches, you can streamline your workflow and save valuable time.
Tools for scheduling Pins
There are several tools available for scheduling pins on Pinterest.
Pinterest’s native scheduler
Pinterest has its own scheduling feature that allows you to schedule Pins up to 2 weeks in advance directly from your business account. You can find this feature when you’re creating a new pin.
PostProval
It offers an easy scheduling system, visual previews, and insights to optimize your Pinterest strategy. It allows you to schedule Pins months in advance and suggests the best times to post.
Best practices for scheduling Pins
Create engaging content
The core of any successful Pinterest strategy is high-quality, visually appealing Pins. Make sure your images are clear, well-designed, and relevant to your audience.
Use keywords
Pinterest is also a search engine, so including relevant keywords in your Pin descriptions, titles, and boards is crucial for SEO. Research popular keywords in your niche and integrate them naturally into your content.
Optimize pin descriptions
Write compelling descriptions that include a call-to-action (CTA). This can drive more engagement and clicks to your Pins.
Analyze performance
Regularly review your Pinterest analytics to see which Pins are performing well. Use this data to refine your strategy and focus on what works best.
Now, start scheduling Pins on Pinterest
Now you have learnt the benefits of scheduling Pins on Pinterest. So why wait?
By using the right tools and following best practices, you will ensure that your content reaches the right audience at the right time. And that means more engagement and more traffic to your website.
Happy pinning!
