There are two kinds of people on the internet:
Those who carefully plan every post, color-match their grid, and track engagement in spreadsheets…
…and those who post a photo of a broken banana at 2:37 a.m. with the caption “Capitalism is my Roman Empire.”
This is for the second group.
Welcome to shitposting.
It’s the anti-strategy strategy that somehow is a strategy.
In 2025, when attention spans have the half-life of a TikTok trend, this kind of absurdist content is thriving.
Why? Because it’s raw, weird, and unfiltered. The exact opposite of the polished, over-optimized stuff people scroll past without a thought.
TL;DR
Shitposting is the new strategy. What started as internet chaos is now a legit way to stand out online.
- It’s not about being random. It’s about being strategically unhinged and breaking the rules on purpose.
- People are tired of perfect, polished posts. They crave authenticity, weird humor, and “real human energy.”
- The best shitposts look messy but are secretly clever. Chaos with character.
- For creators and brands, it’s a reminder: sometimes, the mess is the message.
What even is shitposting?
Once upon a time, it meant posting nonsense on obscure forums just to fuel chaos.
Now? It’s evolved.
Today’s shitpost is a masterclass in “strategic nonsense.” It’s a deliberate rebellion against the Instagram-perfect world of “personal branding.” It’s messy on purpose. The visual equivalent of saying, “I’m fine :)” while holding a burning coffee cup.
A shitpost is part meme, part emotional breakdown, part genius.
It mocks the rules of content creation, the algorithms, the “best times to post,” the eternal quest for aesthetic perfection.
Think of it as digital performance art: a chaotic cocktail of honesty, humor, and irony that somehow (magically) feels real.
Why it works
Because audiences are tired. Tired of polish. Tired of “authenticity”.
What they long for instead is humanity. The kind that shows up as blurry screenshots, unhinged captions, and memes that feel like they were made during a caffeine-induced spiral.
Absurd content performs better because it feels spontaneous.
When your audience doesn’t know what you’ll post next, they stay hooked. You stop being a brand, and start being a character in an ongoing internet sitcom: unpredictable, funny, slightly unwell, and weirdly relatable.
As OK COOL’s “Let them eat Lore” report put it: culture doesn’t just happen in the feed anymore, it happens in the comments.
Chaos is currency. And your followers? They’re not just watching; they’re participating in the lore.
How to shitpost like you mean it
🔥 Don’t care too much (but secretly care a lot).
The best shitposts look chaotic but are crafted with eerie precision. Use your Notes app. Mix low-quality visuals with high-quality wit.
🎨 Ugly is the new aesthetic.
Think bad lighting, cursed fonts, and chaotic crops. If your design makes your screen flinch, you’re on the right track.
⏰ Post at the wrong time.
Forget “Tuesday at 9 AM.” Try “Saturday at 3:42 AM”. The algorithm might hate it, but your inner rebel will enjoy it.
📜 Build your lore.
Reference made-up events like “The Croissant Incident of 2023.” Make followers feel like they missed Season 1 of your personality.
😂 Use polls as chaos generators.
Ask the hard questions: “Would you rather fight one horse-sized pigeon or 50 pigeon-sized horses?”
💧 Hide sincerity in the chaos.
Drop unexpected truths between memes. A little vulnerability wrapped in absurdity goes a long way.
The takeaway
If branding is about consistency, shitposting is about personality.
It’s not randomness. It’s storytelling with a glitch. It’s how creators cut through the noise and connect with people who crave something real (or at least, real-ish).
So next time you’re scheduling posts in PostProval, remember:
You don’t always need another polished carousel.
Sometimes, what your audience really needs… is a cursed meme and a cry-laugh emoji.
