PostProval social media scheduling

8 steps to a solid social media strategy for every client

8 steps to a solid social media strategy for every client

Creating a solid social media strategy for a new client is crucial for effective social media management.

Here are some insights into creating a successful strategy, including identifying goals, understanding the audience, selecting the right platforms, planning content and ongoing evaluation.

An effective social media strategy for your clients

Managing social media for a new client requires a well-defined social media strategy to ensure their online presence is aligned with their business objectives. By following the following steps, you will undoubtedly achieve a successful strategy.

Download our winning Social Media Strategy template >>>

1. Set clear goals

Identify the client’s objectives for social media. It is best to do this together with your client. That way, you are immediately on the same page.

Whether it is brand awareness, lead generation or customer engagement, setting specific goals will help you in the content creation process and in measuring success.

2. Understand the target audience

Thoroughly research and understand the client’s target audience. Listen to your clients’ experiences, but also research the target audience on various channels.

Define demographics, interests and pain points. This knowledge helps tailor content that resonates with the audience, increasing engagement.

3. Choose relevant channels

Select social media channels based on target audience preferences and customer sector. Not all channels are suitable for every business.

Focus on those channels where the target audience is most active.

4. Plan content

Develop a social media content plan that includes different content types, such as images, videos and stories.

Ensure continuity with a content calendar. And make sure each post is aligned with the company’s values, the client’s tone-of-voice and the defined goals.

5. Create a posting schedule

Figure out the best times to post for each channel. Use insights and analysis from the channels themselves to determine when audiences are most active.

(Or use a social media management tool that automatically calculates this for you.)

Consistent posting improves visibility and engagement.

6. Create engaging content

Create content that teaches, entertains or inspires the audience. Use images that make people stop scrolling, engaging captions and relevant hashtags.

Encourage users to create and share their own content. This way you encourage a sense of community, and get ‘free’ content.

7. Monitor and engage

Monitor the client’s social media channels on a regular basis. Respond quickly to comments, posts and mentions.

By engaging with your target audience, you strengthen relationships and build trust.

8. Analyse and optimize

Evaluate the success of your social media strategy. Use analytics programs to measure key metrics such as engagement, reach and click-through rate.

Then optimize your strategy based on insights from the data.

Download our winning Social Media Strategy template >>>


Creating a strong social media strategy is the foundation for effective social media management for new clients.

By setting goals, understanding what the target audience cares about, selecting the right channels, creating engaging content and constantly analyzing results, you will develop a strategy that drives growth and engagement.

With a well-designed social media strategy, you will be able to navigate the ever-changing landscape of social media and ensure that your client’s brand shines. And so will you in your job.

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