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3 things to avoid when writing your social media captions

Things to avoid when writing your social media captions

Are your social media captions failing to spark the engagement you’re aiming for? Captions are crucial in how your audience perceives and interacts with your content. When done right, they can transform casual scrollers into loyal followers.

The power of great social media captions

Captions can add value to your posts, enticing your audience to engage, whether through likes, comments or saves.

Think about the last time you engaged with a post. Was it the image that drew you in, or the caption that told a compelling story? More often than not, it’s the latter.

If the caption resonates, it drives us to interact in some way. Whether we leave a comment, give a like for effort, or save it for later reflection, the caption plays a key role.

But as a social media manager, have you taken a moment to scrutinize what you’re writing in your captions? Are you sharing your authentic story, or are your captions laden with jargon, corporate speak, and promotional material devoid of genuine connection?

It might be time to give your captions another glance. Here are some essential tips to help you craft captions that boost engagement and build a stronger connection with your audience

Things to avoid when writing your social media captions

Tip #1: Avoid complicated words and jargon


Avoid using complicated words and industry jargon that can alienate your audience. If your captions sound like a corporate manual, you’re likely to lose your reader’s interest quickly.

✅ Do:

Write conversationally. Use simpler words and shorter phrases to make your captions more approachable. Imagine you’re talking to a friend over coffee. Your tone should be friendly, relatable, and easy to understand.


  • Bad: “Our innovative synergistic solutions facilitate superior operational outcomes.”
  • Good: “Our new tool helps you work smarter and get better results.”

Tip #2: Avoid telling false stories or making false promises

❎ Don’t:

Never tell false stories or make promises you can’t keep. Misleading your audience can severely damage your brand’s credibility and trust.

✅ Do:

Be authentic and set real expectations upfront. Share genuine stories and experiences that reflect your brand’s values and truth. Authenticity fosters trust and loyalty among your followers.


  • Bad: “This product will change your life instantly!”
  • Good: “This product has helped many people improve their daily routines. Give it a try and see the difference!”

Tip #3: Avoid hard selling or only promoting your items

❎ Don’t:

Constantly hard selling or promoting your products can turn your audience off. Social media is a space for engagement, not just transactions.

✅ Do:

Build trust by having different content goals for each post. Mix promotional content with value-driven posts, tips, behind-the-scenes looks, and user-generated content. This variety keeps your feed interesting and engaging.


  • Bad: “Buy our new product now!”
  • Good: “Here’s a behind-the-scenes look at how we create our products. We love what we do, and we think you will too!”
Things to avoid when writing your social media captions

Engage with authenticity and value

Creating captivating captions is about striking a balance between being informative and engaging.

Remember to keep your language simple, your stories authentic, and your content varied.

Your captions should invite your audience into a conversation, not just a sales pitch.

Using ChatGPT? Make sure you provide clear and concise prompts >


Great captions are more than just a few lines of text; they are a window into your brand’s personality and values.

You can create a more engaging social media presence by avoiding complicated jargon, staying true to your brand, and focusing on building trust rather than just selling.

So, next time you sit down to write a caption, think about what you’re saying and how it will resonate with your audience. A little effort in crafting your captions can go a long way in building a loyal and engaged community around your brand.

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