TikTok continues to be a big hit. The popularity of the application is beyond compare. The number of active users continues to exceed expectations. This obviously presents a lot of opportunities for innovative entrepreneurs.
You have to think a little out-of-the-box to score on TikTok. Have you started using TikTok but are you not getting the desired results? Then we will give you some tips to get more followers and views on TikTok.
1. Use popular TikTok songs
When you make a TikTok video, there is a very good chance that you will add a song to the video. Always use popular songs! You can discover these songs by scrolling through the ForYou feed. Songs that appear often are undoubtedly popular! You can always click on the sound to see how popular the song is.
2. Take a Pro account on TikTok
When you sign up for your business on TikTok, you get a standard account. It is important to convert the standard account to a Pro account. Unlike the name suggests, this is just free.
A Pro account ensures that you get access to extensive statistics such as the number of video views, followers, profile views, most trending videos, and insights into your followers (gender, location, and so on). This reminds us a bit of Facebook and Instagram Insights.
3. Use the right hashtags
On TikTok, you also make use of hashtags to increase your reach. We always recommend using 2 to 6 hashtags. The more hashtags you use, the more likely you are to end up in the feed of other TikTokkers. But you don’t have much room on TikTok for extensive text, so hashtags come right into focus. So you have to be careful not to fill half the screen with hashtags.
Protip: use the hashtag #foryou to get to the ForYou feed. That page is actually the ‘discover’ page.
As a company, it can be particularly interesting to launch your own branded hashtag!
4. Take part in hypes and challenges
If you want to increase your number of followers quickly, you need to respond to the hypes and challenges of the moment. If you scroll through the ForYou feed, you will quickly notice which dances and challenges are a real hype. Actively respond to this.
As a company, you can always participate in such challenges or record a dance. In this way, you put your company in the spotlight in a human way, which greatly increases the bond of trust between the company and its followers.
5. Be funny!
When people find you funny, there’s more chance they’ll start following you and sharing your video. That way you will end up on the ForYou feed and the ball will start rolling. You can put it to the test and see which TikTok’ers you follow yourself. The humor factor will often be the deciding factor here. This also offers the chance to show the human side of the company.
6. Lifehacks / work hacks
Lifehacks are a big hit on TikTok. Various tips on how you can make things in everyday life a little easier are covered. Does your company offer things that make life easier? Then take advantage of the #lifehacks to increase the reach of your TikTok account.
By the way, you can also create work hacks! Think about development hacks, work-at-home tips, or social media tips. How do your employees keep their cool on hot summer days? Et voila, you’re off developing lifehack/work hack videos.
7. Use subtitles
Under the motto “every little bit helps” form adding subtitles for the tad extra. Many people still watch videos on their smartphones without sound. Although a video on TikTok is usually supported by music, adding subtitles is not an unnecessary luxury. It is certainly not necessary for every video, if the video speaks for itself through gestures, for example.
8. Ask questions
Dare to ask questions! It has been proven that when you ask a question in the video itself or in the caption, there is a higher chance that people will respond to it. So a question leads to interaction with your followers. Interaction, in turn, makes people more likely to follow your account or talk about your account.
9. Link YouTube or Instagram to your TikTok account
Linking the TikTok account to your account on YouTube or Instagram won’t immediately get you more followers. But by linking your accounts, you can direct visitors to a channel where effective conversion is easier. You attract attention on TikTok and redirect them to Instagram to ultimately make a purchase. Sneaky but it works!