TL;DR If your social media feels ‘worn-out’, do a quick refresh with these concrete steps: Do this once, and you’ll instantly know what to improve and where to focus next. Take a closer look Let’s be honest: everyone managing social media hits this point. You’re posting regularly. You’re sticking to the plan. You’re doing all […]
Is it time for a social media refresh? Read More »
TL;DR A strong facial expression in your image can help bost your LinkedIn reach. Not because the platform “likes your face,” but because people pause for longer. That pause matters. LinkedIn has long used dwell time as a signal, and recent reporting on feed ranking still points to dwell time and related interaction signals as
Why funny faces can boost your LinkedIn reach Read More »
You spent three hours writing a Reel script. It got 400 views 🥲 Sound familiar? If you’re a (freelance) social media manager (or managing your own brand), you’ve probably been there. You polish the hook. You tweak every sentence. You find trending audio. You cut, recut and re-edit until it feels “perfect”. And then… nothing.
Stop spending 3 hours on Reels that get 400 views Read More »
Stuck staring at a blank Story screen? We’ve all been there. You know IG Stories are powerful. They sit at the top of the app. They feel personal. They disappear after 24 hours (unless you save them). And they’re one of the best ways to boost engagement, drive clicks and show off your brand aesthetic
Create better IG Stories with these 13 simple tips Read More »
“How often should I post on social media?” If you’re a (freelance) social media manager, you’ve probably been asked this a lot. By clients. By prospects. And maybe by yourself when you’re staring at an empty content calendar on a Sunday night. The annoying truth? There’s no magic number.The helpful truth? There are realistic guidelines
How often should you be posting on social media (really)? Read More »
Scroll through any social feed and you’ll notice something interesting. Everything looks… perfect. Smooth visuals. Flawless lighting. Clever captions that almost sound human. Almost. And that’s exactly the problem. As AI-generated content becomes easier and more common, audiences are starting to feel tired of it. What once felt impressive now feels predictable. In response, a
The “anti-AI” content approach: why real is the new luxury on social media Read More »
Organic social media can sometimes feel like a lot of effort for very little return. You plan content, create posts, engage with followers… and still get asked: “But what’s the ROI?” The good news? Boosting your organic social ROI doesn’t mean posting more, working longer hours or begging for extra budget. It’s about working smarter,
Boost your organic social ROI Read More »
There are two kinds of people on the internet:Those who carefully plan every post, color-match their grid, and track engagement in spreadsheets……and those who post a photo of a broken banana at 2:37 a.m. with the caption “Capitalism is my Roman Empire.” This is for the second group. Welcome to shitposting. It’s the anti-strategy strategy
Welcome to shitposting Read More »
We’re living through a shift in how online culture emerges. The ‘Let Them Eat Lore’ report from OK COOL digs deep into this change: the idea that commentary (not just polished content) has become the heartbeat of digital culture. Let’s dive in lore marketing! TL;DR → Comments are now cultural currency: 91% of users lurk
Lore marketing: why comments are the new culture Read More »
As of October 1, 2025, Meta (the parent company of Facebook and Instagram) will officially ban all paid government and societal advertisements across the European Union. Alphabet (Google, YouTube) is tightening its rules as well. This shift is driven by the new European Transparency and Targeting of Political Advertising (TTPA) regulation, aimed at restricting hidden
Meta’s EU ad ban: a wake-up call for public institutions Read More »
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