You know social media is important for your business. But how much social media budget should you actually spend on it? Between creating content, running ads, paying for tools and managing multiple social media accounts, the costs can add up quickly. And if you’re a freelance social media manager, there’s another challenge: helping your clients
How to define a social media budget (without wasting money) Read More »
Social media. We use it every day. We scroll, like, share, comment, and post. Some of us even make a living out of it. (Hi, fellow social media managers! 👋) But have you ever stopped to think about what social media actually is? Let’s go back to the beginning. The whole point of social media
What is social media? (and when did we forget to be social?) Read More »
Why is social media important for businesses? Because great products aren’t enough. Learn how social media builds visibility, trust and recognition. Imagine opening a bakery. You spend weeks perfecting your sourdough. You paint the walls. Buy beautiful plates. Choose the nicest logo. Print menus. Maybe even spend a small fortune on that espresso machine everyone
Why social media matters for your business Read More »
Managing one social media account is pretty straightforward. Managing five clients, each with Instagram, Facebook, LinkedIn and maybe TikTok? That’s a different story. Suddenly, you’re jumping between accounts, checking which post belongs to which client, waiting for feedback, searching for the right visual and wondering whether you actually scheduled that LinkedIn post for Thursday. Sound
How to manage multiple social media accounts without losing track Read More »
Social media moves fast. But that doesn’t mean your entire social media workflow has to. Whether you’re a business owner managing your own accounts, part of a marketing team or managing social media for clients, planning ahead makes the whole process easier. Instead of opening Instagram or LinkedIn and thinking “What should we post today?”,
Why planning ahead makes social media so much easier Read More »
LinkedIn company pages can be frustrating. LinkedIn company page growth can be a real pain in the *ss… You spend time creating content, designing visuals, and publishing consistently, only to see a handful of likes and barely any reach. Meanwhile, personal profiles seem to attract engagement effortlessly (or let’s say a lot better). The truth
Organic LinkedIn company page growth: 3 tactics that actually work Read More »
TL;DR If your social media feels ‘worn-out’, do a quick refresh with these concrete steps: Do this once, and you’ll instantly know what to improve and where to focus next. Take a closer look Let’s be honest: everyone managing social media hits this point. You’re posting regularly. You’re sticking to the plan. You’re doing all
Is it time for a social media refresh? Read More »
TL;DR A strong facial expression in your image can help bost your LinkedIn reach. Not because the platform “likes your face,” but because people pause for longer. That pause matters. LinkedIn has long used dwell time as a signal, and recent reporting on feed ranking still points to dwell time and related interaction signals as
Why funny faces can boost your LinkedIn reach Read More »
You spent three hours writing a Reel script. It got 400 views 🥲 Sound familiar? If you’re a (freelance) social media manager (or managing your own brand), you’ve probably been there. You polish the hook. You tweak every sentence. You find trending audio. You cut, recut and re-edit until it feels “perfect”. And then… nothing.
Stop spending 3 hours on Reels that get 400 views Read More »
Stuck staring at a blank Story screen? We’ve all been there. You know IG Stories are powerful. They sit at the top of the app. They feel personal. They disappear after 24 hours (unless you save them). And they’re one of the best ways to boost engagement, drive clicks and show off your brand aesthetic
Create better IG Stories with these 13 simple tips Read More »
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