Britt

Scroll through any social feed and you’ll notice something interesting. Everything looks… perfect. Smooth visuals. Flawless lighting. Clever captions that almost sound human. Almost. And that’s exactly the problem. As AI-generated content becomes easier and more common, audiences are starting to feel tired of it. What once felt impressive now feels predictable. In response, a […]

Organic social media can sometimes feel like a lot of effort for very little return. You plan content, create posts, engage with followers… and still get asked: “But what’s the ROI?” The good news? Boosting your organic social ROI doesn’t mean posting more, working longer hours or begging for extra budget. It’s about working smarter,

There are two kinds of people on the internet:Those who carefully plan every post, color-match their grid, and track engagement in spreadsheets……and those who post a photo of a broken banana at 2:37 a.m. with the caption “Capitalism is my Roman Empire.” This is for the second group. Welcome to shitposting. It’s the anti-strategy strategy

We’re living through a shift in how online culture emerges. The ‘Let Them Eat Lore’ report from OK COOL digs deep into this change: the idea that commentary (not just polished content) has become the heartbeat of digital culture. Let’s dive in lore marketing! TL;DR → Comments are now cultural currency: 91% of users lurk

As of October 1, 2025, Meta (the parent company of Facebook and Instagram) will officially ban all paid government and societal advertisements across the European Union. Alphabet (Google, YouTube) is tightening its rules as well. This shift is driven by the new European Transparency and Targeting of Political Advertising (TTPA) regulation, aimed at restricting hidden