You know social media is important for your business. But how much social media budget should you actually spend on it? Between creating content, running ads, paying for tools and managing multiple social media accounts, the costs can add up quickly. And if you’re a freelance social media manager, there’s another challenge: helping your clients
How to define a social media budget (without wasting money) Read More »
Social media. We use it every day. We scroll, like, share, comment, and post. Some of us even make a living out of it. (Hi, fellow social media managers! 👋) But have you ever stopped to think about what social media actually is? Let’s go back to the beginning. The whole point of social media
What is social media? (and when did we forget to be social?) Read More »
Why is social media important for businesses? Because great products aren’t enough. Learn how social media builds visibility, trust and recognition. Imagine opening a bakery. You spend weeks perfecting your sourdough. You paint the walls. Buy beautiful plates. Choose the nicest logo. Print menus. Maybe even spend a small fortune on that espresso machine everyone
Why social media matters for your business Read More »
You probably spend quite a bit of time on your LinkedIn posts. Finding the right topic. Writing a good hook. Creating a carousel. Getting approval from your client. Scheduling everything at exactly the right moment. But there’s another question social media managers increasingly need to ask: Will AI understand this post? LinkedIn has published guidance
LinkedIn SEO is changing: 8 ways to improve AI visibility of your LinkedIn posts Read More »
Managing one social media account is pretty straightforward. Managing five clients, each with Instagram, Facebook, LinkedIn and maybe TikTok? That’s a different story. Suddenly, you’re jumping between accounts, checking which post belongs to which client, waiting for feedback, searching for the right visual and wondering whether you actually scheduled that LinkedIn post for Thursday. Sound
How to manage multiple social media accounts without losing track Read More »
Social media moves fast. But that doesn’t mean your entire social media workflow has to. Whether you’re a business owner managing your own accounts, part of a marketing team or managing social media for clients, planning ahead makes the whole process easier. Instead of opening Instagram or LinkedIn and thinking “What should we post today?”,
Why planning ahead makes social media so much easier Read More »
Why the second slide of an Instagram carousel matters? The second slide matters because Instagram may show it to people who didn’t swipe past your first slide the first time. If that second slide grabs more attention, your carousel gets a second chance to earn engagement and reach. That’s why slide 2 deserves just as
Instagram carousels: the impact of your second slide Read More »
LinkedIn company pages can be frustrating. LinkedIn company page growth can be a real pain in the *ss… You spend time creating content, designing visuals, and publishing consistently, only to see a handful of likes and barely any reach. Meanwhile, personal profiles seem to attract engagement effortlessly (or let’s say a lot better). The truth
Organic LinkedIn company page growth: 3 tactics that actually work Read More »
TL;DR Want more people to stop scrolling and pay attention to your social media posts? Focus on these basics: You don’t need complicated strategies to create better social media content. Small improvements can make a big difference. How to make your social media posts more appealing Creating social media content can feel overwhelming. You see
How to make social media posts that work Read More »
TL;DR Adam Mosseri recently confirmed that Instagram’s algorithm in 2026 mainly looks at just three ranking metrics: This means follower counts and raw views are becoming less important. Instagram now rewards content that keeps attention, creates real engagement and gets shared privately through DMs. For social media managers, creators and agencies, this changes how content
Instagram algorithm 2026: the 3 ranking metrics that matter most Read More »
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