When it comes to Instagram, one size does not fit all. A casual user, a brand, or a content creator? Instagram offers three types of accounts to suit your specific needs. Understanding the differences between Personal, Creator, and Business accounts can help you use the platform more effectively. Let’s dive into the features of each […]
Which of the 3 types of Instagram accounts is best to choose? Read More »
When it comes to Instagram content formats, carousels and reels both play unique roles in how you reach and engage your audience. But which one works better for your goals? Let’s break it down Instagram carousels vs. reels by reach, engagement, and how the Instagram algorithm interacts with each format. Reach: Instagram carousels vs. reels
Instagram carousels vs. reels: reach, engagement, and the algorithm Read More »
To create a successful social media post is not easy these days. Because in the fast-moving world of social media, it can be challenging to stand out among the crowd. However, with the right strategies, you can create posts that not only attract attention but also increase engagement. Here are 8 important elements to creating
The 8 elements of a successful social media post Read More »
Creating social media content that resonates with your audience isn’t just about picking the right photo or coming up with a catchy line. It’s about understanding your audience, providing value, and crafting a message that makes them want to engage with you. Here’s a simple guide to help you write social copy in 4 steps
Write smooth social media copy in 4 steps Read More »
Scaling organic social media is not simple these days. Sometimes, you’re a one-person social media team. Or maybe managing organic social is just one of the ten different hats you wear at work. Perhaps you’re brand new in your role and need to show some results quickly to build goodwill with your team before suggesting
The quick and dirty guide to scaling organic social media Read More »
Here are 10 types of posts that consistently drive engagement: 1. ListsYou see these all the time, and there’s a reason for it: they work! Whether short or long, lists are easy to digest and give your audience multiple points to connect with. Plus, they keep people scrolling for more. 2. ComparisonsPeople love comparing things
10 types of posts that consistently drive engagement Read More »
As social media continues to evolve at lightning speed, one of the biggest challenges for social media managers is social media content inspiration for keeping content fresh and engaging. Whether you’re managing a brand’s account or your personal presence, constantly coming up with new ideas can feel overwhelming. The good news? Inspiration is all around
10 smart techniques to never run out of social media content inspiration Read More »
In recent years, social media platforms have evolved far beyond their original purpose of connecting people. Today, platforms like TikTok and Instagram are becoming powerful search engines, changing the way users seek information online. This trend is reshaping the digital landscape, and understanding it can help you stay ahead in the SEO game. The evolution
Social media as search engines Read More »
In the ever-evolving landscape of social media, trends come and go at lightning speed. The latest to capture the attention of Gen Z and beyond is the ‘very demure’ trend. This new wave is all about embracing modesty, mindfulness, and a cutesy demeanor. Let’s dive into what this trend entails and why it’s resonating with
The rise of the ‘very demure’ trend on social media Read More »
A social media calendar: the secret weapon to staying organised, efficient and ahead of the game. A well-structured social media calendar not only helps you plan and schedule content, but also ensures that your posts are in line with your broader marketing goals. Whether you are a solo entrepreneur or part of a busy marketing
How to create a winning social media calendar Read More »
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