In recent years, social media platforms have evolved far beyond their original purpose of connecting people. Today, platforms like TikTok and Instagram are becoming powerful search engines, changing the way users seek information online. This trend is reshaping the digital landscape, and understanding it can help you stay ahead in the SEO game. The evolution […]
Social media as search engines Read More »
In the ever-evolving landscape of social media, trends come and go at lightning speed. The latest to capture the attention of Gen Z and beyond is the ‘very demure’ trend. This new wave is all about embracing modesty, mindfulness, and a cutesy demeanor. Let’s dive into what this trend entails and why it’s resonating with
The rise of the ‘very demure’ trend on social media Read More »
A social media calendar: the secret weapon to staying organised, efficient and ahead of the game. A well-structured social media calendar not only helps you plan and schedule content, but also ensures that your posts are in line with your broader marketing goals. Whether you are a solo entrepreneur or part of a busy marketing
How to create a winning social media calendar Read More »
In the changing landscape of digital marketing, authenticity is key. As customers become more critical, traditional advertising methods often fall short. By now, you already know the benefits of UGC – User Generated Content. But now we are going one step beyond. Enter Employee Generated Content (EGC) – a powerful asset that not only ensures
EGC: the future of authentic marketing Read More »
TikTok, the wildly popular short-form video platform, has taken the social media world by storm. While its main feed features 60-second videos, TikTok Stories offer a different way to engage with your audience. In this guide, you’ll explore how social media managers can use the power of TikTok Stories to boost brand visibility, connect with
TikTok Stories: strategies for social media managers Read More »
In today’s social media landscape, single photo posts are becoming obsolete. It’s all about carousels and reels on Instagram now. That’s because we’re in the age of short-form vertical content. Instagram reels, TikTok, and YouTube Shorts are dominating the scene, making it challenging for static images to capture the same level of engagement. Why static
Maximise the power of carousels and reels on Instagram Read More »
Are your social media captions failing to spark the engagement you’re aiming for? Captions are crucial in how your audience perceives and interacts with your content. When done right, they can transform casual scrollers into loyal followers. The power of great social media captions Captions can add value to your posts, enticing your audience to
3 things to avoid when writing your social media captions Read More »
The LinkedIn API does not allow us to retrieve data for personal LinkedIn profiles. And that is why we cannot calculate a best time to post.
Why can’t I use the best posting time generator for personal LinkedIn profiles? Read More »
Every now and then, you might encounter an error message preventing your posts from being published. It reads: “Please reduce the amount of data you’re asking for, then retry your request.” This issue is a known bug in the Facebook API, affecting various parts of their system (refer to their bug reports below). Facebook has
At PostProval, we have 8 statuses for posts in your calendar:
What is the meaning of the different status icons on PostProval? Read More »
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