We’re living through a shift in how online culture emerges. The ‘Let Them Eat Lore’ report from OK COOL digs deep into this change: the idea that commentary (not just polished content) has become the heartbeat of digital culture. Let’s dive in lore marketing! TL;DR → Comments are now cultural currency: 91% of users lurk […]
Lore marketing: why comments are the new culture Read More »
As of October 1, 2025, Meta (the parent company of Facebook and Instagram) will officially ban all paid government and societal advertisements across the European Union. Alphabet (Google, YouTube) is tightening its rules as well. This shift is driven by the new European Transparency and Targeting of Political Advertising (TTPA) regulation, aimed at restricting hidden
Meta’s EU ad ban: a wake-up call for public institutions Read More »
Knowing how to make a good carousel on Instagram is one of the most powerful tools in a (freelance) social media manager’s arsenal. They boost engagement, increase time spent on posts, and allow you to tell richer stories. For clients with tight budgets and high expectations, carousels offer maximum impact with minimal spend. Whether you’re
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If you’re a freelance social media manager, you already know the grind: pitching, posting, and praying the algorithm plays nice. But here’s the truth. Clients don’t just hire you for your Canva skills or hashtag wizardry. They hire you because they trust you. And the fastest way to build that trust? Founder-led content. Yes, you
Founder-led content for freelance social media managers Read More »
If you work in social media, you already know that attention is gold. In a world where people scroll faster than they blink, your content has to do more than just show up. Your content has to stop the scroll. One of the most effective ways to do that? Tap into FOMO: the Fear Of
Create FOMO that drives engagement: 11 social media hooks you should steal Read More »
We’ve all seen it. The endless scroll of soulless, AI-generated content.The same recycled hooks.The over-polished templates.The captions written for algorithms instead of humans. We’re drowning in content.But somehow, we feel… nothing. And that’s the problem. Because marketing isn’t just about visibility anymore. It’s about vibe. What is Vibe Marketing? Vibe Marketing is a term coined
Everything you need to know about Vibe Marketing Read More »
Big news for creators and marketers: Instagram just flipped a switch that could change how your content shows up across the web. As of July 2025, Instagram is letting Google (and other search engines) index public content from professional accounts. That means your photos and videos might pop up in a regular ol’ Google search.
Your Instagram content can now be indexed by Google Read More »
Instagram’s category feature helps users understand what your profile is about before they even scroll through your posts. Choosing the right category can boost visibility, improve engagement, and even attract the right audience. But with so many options available, how do you pick the best one? Let’s break it down. Why your Instagram category matters
The best category for your Instagram account: a guide for brands & creators Read More »
So you want more Instagram followers? It’s not 2018 anymore. Buying followers? Posting 3 times a day? Chasing every trend? Nope. That might’ve worked once. But in 2025, growing on Instagram requires a smarter, more intentional approach. The good news? It’s not about working more. It’s about working smarter. Here’s how to grow your Instagram
Getting more Instagram followers in 2025 Read More »
Social media has become a crowded digital marketplace, where users scroll endlessly through their feeds. In this noisy world, one thing every social media manager dreams of is engaging their audience in meaningful ways. But what does “meaningful engagement” actually look like? It’s not just about the number of likes or shares. Real engagement is
Engagement hacks: how to encourage meaningful conversations on social media Read More »
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