If you’re a freelance social media manager, you already know the grind: pitching, posting, and praying the algorithm plays nice. But here’s the truth. Clients don’t just hire you for your Canva skills or hashtag wizardry. They hire you because they trust you. And the fastest way to build that trust? Founder-led content. Yes, you […]
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If you work in social media, you already know that attention is gold. In a world where people scroll faster than they blink, your content has to do more than just show up. Your content has to stop the scroll. One of the most effective ways to do that? Tap into FOMO: the Fear Of
Create FOMO that drives engagement: 11 social media hooks you should steal Read More »
Scheduling social media posts is a smart move. It saves time, creates consistency, and gives you more room to focus on engagement and strategy. But while scheduling can streamline your workflow, it’s not a “set it and forget it” solution. Many brands fall into common traps when planning their content in advance. These mistakes can
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Let’s unveil the secret to creating social media content that hooks your audience right from the first few words. Forget everything you learned about “setting up context”. Here’s why diving straight into the action might be exactly what your social media posts need. Picture your last social media post. You probably started with some context:
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A strong social media post isn’t about luck; it’s about strategy. Whether you’re looking to engage, inform, or sell, a solid process ensures your content hits the mark (almost) every time. Here’s my go-to framework for creating posts that actually work. 1. Define the purpose: why are you posting? Every post needs a goal. Are
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With billions of users on platforms like Instagram, Facebook, and TikTok, it’s no surprise that social media search is becoming an important focus. People search for everything on social media. From product recommendations to industry news and tutorials. The convenience of finding real-time information and engaging content has made social media search an essential part
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Want to get more eyes on your social posts? Start with your first sentence. That single line determines whether someone keeps scrolling or clicks “read more.” Here’s how you craft an irresistible opening: 1. Identify the great benefit of your social posts Ask yourself: What value does this post provide? Is it helpful, interesting, or
How to make your social posts impossible to ignore Read More »
To create a successful social media post is not easy these days. Because in the fast-moving world of social media, it can be challenging to stand out among the crowd. However, with the right strategies, you can create posts that not only attract attention but also increase engagement. Here are 8 important elements to creating
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Creating social media content that resonates with your audience isn’t just about picking the right photo or coming up with a catchy line. It’s about understanding your audience, providing value, and crafting a message that makes them want to engage with you. Here’s a simple guide to help you write social copy in 4 steps
Write smooth social media copy in 4 steps Read More »
Here are 10 types of posts that consistently drive engagement: 1. ListsYou see these all the time, and there’s a reason for it: they work! Whether short or long, lists are easy to digest and give your audience multiple points to connect with. Plus, they keep people scrolling for more. 2. ComparisonsPeople love comparing things
10 types of posts that consistently drive engagement Read More »
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