Scheduling social media posts is a smart move. It saves time, creates consistency, and gives you more room to focus on engagement and strategy. But while scheduling can streamline your workflow, it’s not a “set it and forget it” solution. Many brands fall into common traps when planning their content in advance. These mistakes can […]
7 common mistakes to avoid when scheduling social media posts Read More »
Is your social media workflow bulletproof? Managing social media can feel like a never-ending to-do list: planning, creating, approving, scheduling, posting, reporting… And then doing it all over again next week. If you’re handling multiple platforms or clients, the chaos can multiply fast. But here’s the truth: the most successful social media managers aren’t necessarily
A social media workflow that actually works Read More »
Have you ever wondered why some social media posts go viral while others barely get noticed? The secret lies in psychology: the cognitive biases and emotional triggers that make us stop scrolling and start engaging. Understanding these psychological principles can help social media managers craft compelling content that resonates with audiences and drives interaction. Cognitive
The psychology of social media engagement: why we click, like & share Read More »
Let’s unveil the secret to creating social media content that hooks your audience right from the first few words. Forget everything you learned about “setting up context”. Here’s why diving straight into the action might be exactly what your social media posts need. Picture your last social media post. You probably started with some context:
How to hook scrollers from the first few words Read More »
As a social media manager, your ability to plan and schedule content can make all the difference. When it comes to Pinterest (a visual discovery and bookmarking tool that helps users find ideas for their projects and interests) scheduling Pins can be a game-changer. Why Pinterest? Pinterest functions as both a social media platform and
A strong social media post isn’t about luck; it’s about strategy. Whether you’re looking to engage, inform, or sell, a solid process ensures your content hits the mark (almost) every time. Here’s my go-to framework for creating posts that actually work. 1. Define the purpose: why are you posting? Every post needs a goal. Are
6 steps to create a strong social media post Read More »
Creating a well-thought-out social media strategy is essential if you are a social media manager looking to increase your clients’ online presence. Whether you are an in-house marketer or a freelance social media manager, this comprehensive guide will provide you with the concrete steps you need to create an effective social media strategy for your
How to create a social media strategy for a client Read More »
Social media approval tool, yes or no? In the world of social media management, efficiency and collaboration are so important to maintain a successful online presence. One of the most valuable tools to achieve this is a social media approval tool. These tools are designed to streamline the content creation process, ensure quality control and
The 4 advantages of a social media approval tool Read More »
A social media audit is a crucial step in ensuring your social media strategy is effective and aligned with your business goals. By conducting a thorough audit, you can identify what’s working, what isn’t, and uncover opportunities for improvement. Here’s a step-by-step guide to help you perform a comprehensive social media audit. Step 1: Gather
This is how you execute an in depth social media audit Read More »
With billions of users on platforms like Instagram, Facebook, and TikTok, it’s no surprise that social media search is becoming an important focus. People search for everything on social media. From product recommendations to industry news and tutorials. The convenience of finding real-time information and engaging content has made social media search an essential part
The rise of social media search and how you can use it Read More »
In 15 minutes you’ll get to know PostProval and all its possibilities.
